Jen is a business strategist and business coach empowering women to build successful businesses, whilst also raising the future.
Having changed her target audience, Jen wanted to rebrand to better connect with her ideal client. Jen required a logo suite, colour palette, set of brand icons, brand patterns, membership and package icons and business card design.
Brand Adjectives: empowering, bohemian, inspiring, nurturing, authentic, fulfilling, liberating, inclusive.
Outcome :Jen and I were ecstatic about the finished rebrand, which exuded a sense of empowerment while emanating a vibrant boho vibe, authentically representing Jen. The logos, brand icons, patterns, and membership icons seamlessly complemented each other, creating a harmonious and cohesive visual identity.















